From My Last Blog …
“Finally, Ceara Lynch has worked hard to establish a strategy for success in the psychological domain. She is genuinely fascinated by the way the brain works, particularly with regards to both the physiological and psychological aspects of human sexuality. Educating herself to understand the scientific and emotional bases associated with the fetishes and sexual desires of her client base, her videos appeal on the mental, sexual, and emotional levels. This appeal to all the elements of a person’s decision making process goes beyond marketing and advertising. It goes to establish a brand and build loyalty within her customer base.”
I’d like to examine this statement a bit further by identifying the most common psychological aspects that drive men online to seek dominatrices. And how Ceara Lynch’s well-managed online persona appeals directly to those psychological drivers.
But First …
Before I discuss in general terms what motivates Ceara Lynch’s customers, it’s important I set a frame of reference. Each individual has their own unique story. Their private experiences, curiosity, inquiry, and the selectivity involved in personal interpretation of events shapes reality as seen by a person. And so, as the discussion below consists almost entirely of my perceptions, the reader is invited to read the ‘About’ page of this blog to gain insight into who I am and how my perception of reality has been shaped by my experiences.
And Now, the Cultural Fallacy …
Loneliness and boredom. A large amount of time and effort is devoted to alleviating these conditions in our lives. To live happy fulfilled life is to live life to its fullest; i.e., loneliness and boredom are replaced by a higher purpose.
But what if loneliness was hard wired into our culture? What if loneliness and it’s first cousin boredom were the social norm, and happiness and fulfillment the exception? Would our culture then be built on some fundamental fallacy in its approach to the human condition? Where would the dysfunction be, if it existed at all?
A Wounded Heart …
A considerable body of thought points to the idea that loneliness is deeply embedded within our culture. It’s a chronic malaise that is part of our societal character.
The historian Page Smith, in his 16 volume The History of America, explores a theme running through more than two centuries of America’s collective story. Specifically, he notes the dis-integrative effects of American life and compares the continental United States to a kind of vacuum chamber, where atomized individuals float freely but often desperately in vast lonely spaces. he also notes that every person can stand only so much individualism. Humans yearn to belong to a coherent human group. There is a deep and enduring human need for community, celebration, openness, for grace and joy. In a world marked by competition, power, and aggressiveness, people yearn for a better, fairer way of living. In Page Smith’s view, these two incompatible realities fuel both the angst and the grandeur of America’s collective character and history.
D.H. Lawrence explored the same historical theme in an introduction to Edward Dahlberg’s Bottom Dogs, published in 1930. He wrote that “the real [American] pioneer … fought like hell and suffered until the soul was ground out of him … something in the soul perished; the softness, the floweriness, the natural tenderness. How could it survive the sheer brutality of the fight with the American wilderness, which is so big, vast, and obdurate? The savage America was conquered and subdued at the expense of the instinctive and intuitive sympathy of the human soul. The fight was too brutal.” As a consequence, Lawrence went on to note that Americans believed “that man should behave in a kind and benevolent manner. But this is a social belief and a social gesture, rather than an individual flow. The flow from the heart, the warmth of fellow-feeling … seems unable to persist. Instead you get the social creed of benevolence and uniformity, a mass will, and an inward individual retraction, an isolation, an amorphous separateness like grains of sand, each grain isolated upon its own will, its own indomitableness, its implacability.” It seemed to Lawrence that, in 1930, this phenomenon – the deep psychic change which he calls “the breaking of a heart, the collapse of the flow of spontaneous warmth between a man and his fellows” was happening all over the world.
And that trend, that terrible isolation of modern man, persists. Published in 2000, Robert Putnam’s Bowling Alone shows how we have become increasingly disconnected from family, friends, neighbors, and our democratic structures and how changes in work, family structure, age, suburban life, television, computers, and other factors have contributed to this decline. As we’ve gotten richer, we’ve used wealth to buy space: bigger homes, bigger yards, separate bedrooms, private cars, autonomous lifestyles. Each individual choice makes sense, but the overall atomizing trajectory sometimes seems to backfire. According to the World Health Organization, people in wealthy countries suffer depression by as much as eight times the rate as people in poor countries.
And so, at least in America, loneliness and boredom are the norm. They are integral to the human condition. And they appear to be exacerbated by wealth and affluence.
Enter The Internet …
In Dec 1999, less than 5% of the world population had access to the internet. Ten years later, that number had exploded to over 28%. And as of June 2016, 3.6 billion people (or 49.2% of the world’s population) had internet access. In a matter of very few years, the internet consolidated itself as a very powerful platform that has changed forever the way we do business, and the way we communicate. For a very low investment, almost any business can reach a very large market, directly, fast and economically, no matter the size or location of the business. And, as with the case of social media websites, it didn’t take long before certain entrepreneurial minded ladies discovered that people were turning to the internet to alleviate their loneliness and boredom malaise.
The Nature of Online Domination …
Online domination is shallow but intense, largely anonymous, and readily accessible. All of which make it very appealing to a lonely, bored man with money to spend.
Shallow in that, to a large extent, it’s a simple business transaction devoid of the usual emotional strings. The woman provides a service under a strict set of rules defined by her. The man exchanges money for that service within those constraints. It’s time and product for money. So in the same way that spending time and money at a Gentleman’s Club temporarily relieves the burden of loneliness and boredom, so too does engaging an online Domme.
Intense in that the provided service involves the man freely communicating some of his darkest desires and secrets. This open discussion of secret subject matter/fantasy heightens the intensity of the communication beyond traditional web-based interaction, making the service take on a more ‘real’ and ‘special’ aspect for the customer.
And of course, the man freely opens up and tells an online Domme his darkest secrets and fantasies because the internet provides a veil of anonymity. His dignity and ‘real’ life is protected while he finds a safe, practical way to address his loneliness and boredom issues. And though anonymity isn’t quite as protected for the Dominatrix, some protection is available in that seldom does the woman allow a glimpse beyond the online persona she has so carefully cultivate.
And finally, because of the pervasiveness of social media and mobile internet access, the man is able to alleviate his loneliness and boredom whenever the mood strikes.
Enter Ceara Lynch …
Has Ceara Lynch tapped into this angst? This need for social connection in a world of isolation? A world where the fundamental need for warmth and flow between human beings has been ‘driven from our collective soul’ by a savage and brutal culture?
Yes. She has.
Deliberately. Intentionally. And with cold-hearted efficiency.
The Art of War (Again) …
“If you know the enemy and know yourself, you need not fear the result of a hundred battles.” – Sun Tzu, The Art of War
As in war, so in business. And to know the psychology of your customers is to assure sales.
As pointed out in the previous blog entry, for all her business skills and talents, Ceara Lynch’s above average success can be linked only in part to her video products. Rather, the preponderance of her success lies in skillful use of the psychological dimensions of her business; in particular, her acute understanding and exploitation of what motivates men to seek out the services of online Dominatrices.
How Ceara Lynch Exploits the Psychological Domain of Her Business …
“[Americans] want that which in the nature of things is impossible. They believe there must be a man who is more manly than a good man can be, and there is a beautiful woman who is more beautiful than all the other beautiful women. They are never contented because they are always looking for a happiness which is greater than happiness. They want to find love where they have sown only hate and selfishness. They want to run and never tire, satisfy their thirsts and hungers and not be full.” – John Langston
Ceara Lynch, the person, understands the John Langston’s point quoted above; i.e, we want the impossible. And so Ceara Lynch, the online persona, provides that impossibility.
It all starts with her videos. She speaks directly and personally to her client – the person commissioning the clip – often referring to the customer by name. There is an intimacy in her style and demur. More performing art than reality, the next ten minutes of video are privileged communication from Ceara Lynch to the person viewing the clip. Loneliness is abated, if only in imagination. Boredom is broken, if only in the mind.
In the video clips, Ceara Lynch speaks softly. Her tone is conversational. Seldom demanding. Inviting. More often guiding. Her manner is assured; confident but not aggressive. Warm and cruel simultaneously, her ambiguousness is seductive. The appearance of compatibility between these inherent incompatibilities hone her attractiveness.
There is no yelling. No meaningless or unenforceable threats. No signs of insecurity or weakness in her self-image. Her words, her mannerism, the very way in which her image fills the screen – all are thoughtfully designed to assure complete and focused attention on her. All combine in a calculated way to deliver a sense of intimacy and personal connection. It’s performance art in the very truest sense. Reality is suspended. And for those brief moments, the mind is transported to an impossible place.
Loneliness and boredom, if just for a few fleeting minutes, are replaced with an impossibility. With a closeness. With mental intimacy. A connectiveness with a beautiful woman, a beautiful woman with whom a person’s sexual secrets and fantasies are shared. With whom a mental and emotional bond is established. An experience that, like it’s physical world counterpart, included a one-of-a-kind aftercare video to sooth and and salve any mental wounds that may have been opened in the submissive. It’s a unique online experience that compels repeat purchases from those that commission and buy her videos. And perhaps compels further exploration of that experience through phone calls, cam-to-cam sessions, emails and texts, and other forms of internet enabled communication.
It is this masterful art, to be able to perform this eloquent deception seemingly effortlessly, that enables Ceara Lynch to command and exploit the psychological domain.