Ceara Lynch: Playing with Men

Taking the Mick …

In the UK (and I suppose in Ireland too), there is Cockney slang called “taking the mick.” It means making fun of you. And it usually is used in the context of playful affection.

In reading over one of Ceara Lynch’s recent blogs (entitled Kevin McGahern’s America) she signs off with “Stay tuned, you patsy white Guinness drinking fucks.” Clearly she’s taking the mick. It’s a playful way of saying I had fun and enjoyed your company.

Playfulness …

One of the most fascinating aspects of Ceara Lynch’s persona is how genuinely she likes men.

Oh sure, men are her source of income. But it’s more than that. She likes her job because it is so lucrative. But she enjoys her job because she gets to play – with men.

So many online Dommes’ persona comes across as misandrist. Despising men. Hating them. Inspiring dread more than playfulness. And I suppose some men find that appealing.

But Ceara Lynch’s appeal is that she is able to keep the play in ‘playing‘. In nearly all her clips, behind the dark veil of Humilatrix, one sees a woman who is genuinely amused. It’s not a scornful amusement. Rather it’s an amusement driven by the playfulness of exploration. The twinkle in her eyes and that well-known laugh give away how much she enjoys playing with her clients. The laugh that says “I’m not a sadist. I’m just playing.”

About That Laugh …

There’s a scene in Robert Heinlein’s “Strange in a Strange Land.’ Of all the insights offered by that book on human nature, this is the one that has resonated the most with me since my first reading over 40 years ago.

But today even the unmitigated misanthropy of the camels could not shake Mike’s moodiness; he looked at them without smiling. Nor did the monkeys and apes cheer him up. They stood for quite a while in front of a cage containing a large family of capuchins, watching them eat, sleep, court, nurse, groom, and swarm aimlessly around the cage, while Jill surreptitiously tossed them peanuts despite ”No Feeding” signs.

She tossed one to a medium-sized monk; before he could eat it a much larger male was on him and not only stole his peanut but gave him a beating, then left. The little fellow made no attempt to pursue his tormentor; he squatted at the scene of the crime, pounded his knuckles against the concrete floor, and chattered his helpless rage. Mike watched it solemnly. Suddenly the mistreated monkey rushed to the side of the cage, picked a monkey still smaller, bowled it over and gave it a drubbing worse than the one he had suffered—after which he seemed quite relaxed. The third monk crawled away, still whimpering, and found shelter in the arm of a female who had a still smaller one, a baby, on her back. The other monkeys paid no attention to any of it.

Mike threw back his head and laughed—and went on laughing, loudly and uncontrollably. He gasped for breath, tears came from his eyes; he started to tremble and sink to the floor, still laughing. Worried that Mike will go catatonic, something he often did soon after arriving on Earth, Jill gets him home.

I’m all right. At last I’m all right.”

I hope so.” She sighed. “You certainly scared me, Mike.”

I’m sorry.. I know. I was scared too, the first time I heard laughing.”

Mike, what happened?”

Jill… I grok [understand completely] people!”

But how, darling? Can you tell me? Does it need Martian? Or mind-speak?”

No, that’s the point. I grok people. I am people… so now I can say it in people-talk. I’ve found out why people laugh. They laugh because it hurts so much… because it’s the only thing that’ll make it stop hurting. … That poor little monk.”

Which one, dear? I thought that big one was just mean… and the one I flipped the peanut to turned out to be just as mean. There certainly wasn’t anything funny.”

Jill, Jill my darling! Too much Martian has rubbed off on you. Of course it wasn’t funny; it was tragic. That’s why I had to laugh. I looked at a cageful of monkeys and suddenly I saw all the mean and cruel and utterly unexplainable things I’ve seen and heard and read about in the time I’ve been with my own people—and suddenly I hurt so much I found myself laughing.”

Laughing is as much a defense mechanism as it is a way to deal with the imperfections of a non-Utopian world. It’s uniquely human. And there is always someone or something that is bearing the brunt of the joke. We laugh because it hurts too much to cry.

And so Ceara Lynch laughs. Because the alternative to laughing would be acknowledge the hurtfulness of her words. And she doesn’t want to hurt her customers. She wants to play with them. To find the enjoyment and pleasure in their fetishes. And so she laughs. Just a smile and a little knowing, pain-relieving laugh. A signal that she doesn’t mean what she says.

Ceara Lynch: The Psychological Aspects of Her Business

From My Last Blog …

Finally, Ceara Lynch has worked hard to establish a strategy for success in the psychological domain. She is genuinely fascinated by the way the brain works, particularly with regards to both the physiological and psychological aspects of human sexuality. Educating herself to understand the scientific and emotional bases associated with the fetishes and sexual desires of her client base, her videos appeal on the mental, sexual, and emotional levels. This appeal to all the elements of a person’s decision making process goes beyond marketing and advertising. It goes to establish a brand and build loyalty within her customer base.”

I’d like to examine this statement a bit further by identifying the most common psychological aspects that drive men online to seek dominatrices. And how Ceara Lynch’s well-managed online persona appeals directly to those psychological drivers.

But First …

Before I discuss in general terms what motivates Ceara Lynch’s customers, it’s important I set a frame of reference. Each individual has their own unique story. Their private experiences, curiosity, inquiry, and the selectivity involved in personal interpretation of events shapes reality as seen by a person.  And so, as the discussion below consists almost entirely of my perceptions, the reader is invited to read the ‘About’ page of this blog to gain insight into who I am and how my perception of reality has been shaped by my experiences.

And Now, the Cultural Fallacy …

Loneliness and boredom. A large amount of time and effort is devoted to alleviating these conditions in our lives. To live happy fulfilled life is to live life to its fullest; i.e., loneliness and boredom are replaced by a higher purpose.

But what if loneliness was hard wired into our culture? What if loneliness and it’s first cousin boredom were the social norm, and happiness and fulfillment the exception? Would our culture then be built on some fundamental fallacy in its approach to the human condition? Where would the dysfunction be, if it existed at all?

A Wounded Heart …

A considerable body of thought points to the idea that loneliness is deeply embedded within our culture. It’s a chronic malaise that is part of our societal character.

The historian Page Smith, in his 16 volume The History of America, explores a theme running through more than two centuries of America’s collective story. Specifically, he notes the dis-integrative effects of American life and compares the continental United States to a kind of vacuum chamber, where atomized individuals float freely but often desperately in vast lonely spaces. he also notes that every person can stand only so much individualism. Humans yearn to belong to a coherent human group. There is a deep and enduring human need for community, celebration, openness, for grace and joy. In a world marked by competition, power, and aggressiveness, people yearn for a better, fairer way of living. In Page Smith’s view, these two incompatible realities fuel both the angst and the grandeur of America’s collective character and history.

D.H. Lawrence explored the same historical theme in an introduction to Edward Dahlberg’s Bottom Dogs, published in 1930. He wrote that “the real [American] pioneer … fought like hell and suffered until the soul was ground out of him … something in the soul perished; the softness, the floweriness, the natural tenderness. How could it survive the sheer brutality of the fight with the American wilderness, which is so big, vast, and obdurate? The savage America was conquered and subdued at the expense of the instinctive and intuitive sympathy of the human soul. The fight was too brutal.” As a consequence, Lawrence went on to note that Americans believed “that man should behave in a kind and benevolent manner. But this is a social belief and a social gesture, rather than an individual flow. The flow from the heart, the warmth of fellow-feeling … seems unable to persist. Instead you get the social creed of benevolence and uniformity, a mass will, and an inward individual retraction, an isolation, an amorphous separateness like grains of sand, each grain isolated upon its own will, its own indomitableness, its implacability.” It seemed to Lawrence that, in 1930, this phenomenon – the deep psychic change which he calls “the breaking of a heart, the collapse of the flow of spontaneous warmth between a man and his fellows” was happening all over the world.

And that trend, that terrible isolation of modern man, persists. Published in 2000, Robert Putnam’s Bowling Alone shows how we have become increasingly disconnected from family, friends, neighbors, and our democratic structures and how changes in work, family structure, age, suburban life, television, computers, and other factors have contributed to this decline. As we’ve gotten richer, we’ve used wealth to buy space: bigger homes, bigger yards, separate bedrooms, private cars, autonomous lifestyles. Each individual choice makes sense, but the overall atomizing trajectory sometimes seems to backfire. According to the World Health Organization, people in wealthy countries suffer depression by as much as eight times the rate as people in poor countries.

And so, at least in America, loneliness and boredom are the norm. They are integral to the human condition. And they appear to be exacerbated by wealth and affluence.

Enter The Internet …

In Dec 1999, less than 5% of the world population had access to the internet. Ten years later, that number had exploded to over 28%. And as of June 2016, 3.6 billion people (or 49.2% of the world’s population) had internet access. In a matter of very few years, the internet consolidated itself as a very powerful platform that has changed forever the way we do business, and the way we communicate. For a very low investment, almost any business can reach a very large market, directly, fast and economically, no matter the size or location of the business. And, as with the case of social media websites, it didn’t take long before certain entrepreneurial minded ladies discovered that people were turning to the internet to alleviate their loneliness and boredom malaise.

The Nature of Online Domination …

Online domination is shallow but intense, largely anonymous, and readily accessible. All of which make it very appealing to a lonely, bored man with money to spend.

Shallow in that, to a large extent, it’s a simple business transaction devoid of the usual emotional strings. The woman provides a service under a strict set of rules defined by her. The man exchanges money for that service within those constraints. It’s time and product for money. So in the same way that spending time and money at a Gentleman’s Club temporarily relieves the burden of loneliness and boredom, so too does engaging an online Domme.

Intense in that the provided service involves the man freely communicating some of his darkest desires and secrets. This open discussion of secret subject matter/fantasy heightens the intensity of the communication beyond traditional web-based interaction, making the service take on a more ‘real’ and ‘special’ aspect for the customer.

And of course, the man freely opens up and tells an online Domme his darkest secrets and fantasies because the internet provides a veil of anonymity. His dignity and ‘real’ life is protected while he finds a safe, practical way to address his loneliness and boredom issues. And though anonymity isn’t quite as protected for the Dominatrix, some protection is available in that seldom does the woman allow a glimpse beyond the online persona she has so carefully cultivate.

And finally, because of the pervasiveness of social media and mobile internet access, the man is able to alleviate his loneliness and boredom whenever the mood strikes.

Enter Ceara Lynch …

Has Ceara Lynch tapped into this angst?  This need for social connection in a world of isolation?  A world where the fundamental need for warmth and flow between human beings has been ‘driven from our collective soul’ by a savage and brutal culture?

Yes.  She has.

Deliberately.  Intentionally.  And with cold-hearted efficiency.

The Art of War (Again) …

“If you know the enemy and know yourself, you need not fear the result of a hundred battles.” – Sun Tzu, The Art of War

As in war, so in business. And to know the psychology of your customers is to assure sales.

As pointed out in the previous blog entry, for all her business skills and talents, Ceara Lynch’s above average success can be linked only in part to her video products. Rather, the preponderance of her success lies in skillful use of the psychological dimensions of her business; in particular, her acute understanding and exploitation of what motivates men to seek out the services of online Dominatrices.

How Ceara Lynch Exploits the Psychological Domain of Her Business …

[Americans] want that which in the nature of things is impossible. They believe there must be a man who is more manly than a good man can be, and there is a beautiful woman who is more beautiful than all the other beautiful women. They are never contented because they are always looking for a happiness which is greater than happiness. They want to find love where they have sown only hate and selfishness. They want to run and never tire, satisfy their thirsts and hungers and not be full.” – John Langston

Ceara Lynch, the person, understands the John Langston’s point quoted above; i.e, we want the impossible. And so Ceara Lynch, the online persona, provides that impossibility.

It all starts with her videos. She speaks directly and personally to her client – the person commissioning the clip – often referring to the customer by name. There is an intimacy in her style and demur. More performing art than reality, the next ten minutes of video are privileged communication from Ceara Lynch to the person viewing the clip. Loneliness is abated, if only in imagination. Boredom is broken, if only in the mind.

In the video clips, Ceara Lynch speaks softly. Her tone is conversational. Seldom demanding. Inviting. More often guiding. Her manner is assured; confident but not aggressive. Warm and cruel simultaneously, her ambiguousness is seductive. The appearance of compatibility between these  inherent incompatibilities hone her attractiveness.

There is no yelling. No meaningless or unenforceable threats. No signs of insecurity or weakness in her self-image. Her words, her mannerism, the very way in which her image fills the screen – all are thoughtfully designed to assure complete and focused attention on her. All combine in a calculated way to deliver a sense of intimacy and personal connection. It’s performance art in the very truest sense. Reality is suspended. And for those brief moments, the mind is transported to an impossible place.

Loneliness and boredom, if just for a few fleeting minutes, are replaced with an impossibility. With a closeness. With mental intimacy. A connectiveness with a beautiful woman, a beautiful woman with whom a person’s sexual secrets and fantasies are shared. With whom a mental and emotional bond is established. An experience that, like it’s physical world counterpart, included a one-of-a-kind aftercare video to sooth and and salve any mental wounds that may have been opened in the submissive. It’s a unique online experience that compels repeat purchases from those that commission and buy her videos. And perhaps compels further exploration of that experience through phone calls, cam-to-cam sessions, emails and texts, and other forms of internet enabled communication.

It is this masterful art, to be able to perform this eloquent deception seemingly effortlessly, that enables Ceara Lynch to command and exploit the psychological domain.

Ceara Lynch: A Head for Business

Note: This is the first in a series of articles examining various aspects of Ceara Lynch’s persona.


 

Adapting A Warrior’s Mentality …

Sun Tsu’s The Art of War. Clausewitz’s On War. Classics on the art of strategic military thinking. Required reading at all United States military war colleges and the National Defense University.

And for most business leaders.

Wall Street.  A film on American power and money.

Bud Fox:  “Sun-Tsu:  If your enemy is superior, evade him.  If angry, irritate him.  If equally matched, fight, and if not split and reevaluate.”

Gordon Gecko:  I don’t throw darts at a board.  I bet on sure things.  Read Sun-Tsu, The Art of War.  Every battle is won even before it is ever fought.”

Following these brief mentions in that iconic film, the Art of War quickly became a staple for business readers.  Sun-Tsu’s philosophies proved, and continue to prove, highly applicable to the dynamic style of American business.

But in war, strategy is not formulated by incoherently adjoining precepts and quotes from these classics. Rather, a more coherent, dynamic approach is used. One which addresses and defines strategies for competing and winning, simultaneously, in three separate but connected dimensions: the physical, the rational, and the psychological.

To win a war, one must defeat the adversary in all three dimensions. Failing to subdue the adversary in any one of the three will result in a war not won. And as in war, so in business. Failing to compete and win in all three dimensions simultaneously results in loss business revenue and market share.

How Ceara Lynch has competed, and won, in each of these dimensions is a case study in entrepreneurship and business acumen.

The Three Dimensions …

The physical dimension is all about those physical things needed to produce a desired effect. In war, it’s the things you go to war with – planes, ships, guns, bullets, etc. In business, it’s the things that are produced.

The rational dimension is the ‘chess game’ played by military and business leadership. It’s about out-thinking your adversary and employing physical assets to their best effect. In war, it’s about maneuver, integrated fires, or combined arms. In business, it’s about the optimized business model, cost-vs-benefit analyses, leveraging assets, and positioning for “the deal.”

In war fighting, the psychological dimension is about morale, training, belief in cause, and will to win. In business, it’s about work ethic, about building a brand and customer loyalty. It’s the ‘edge’ that, all other things being equal, causes a customer to chose your product over that of a competitor.

A Few Words About the Business Model and Metrics …

The business model employed by Ceara Lynch is eloquently simple. Sell high quality, relatively low production-cost, time-limited-private-use custom videos at premium prices. Retain intellectual property rights and sell/distribute those same videos at a later date through a third party vendor. Market through social media and web-enabled media outlets. Use another third party agent to protect intellectual property rights to reduce online theft and piracy.

It’s a business model used by countless number of other women competing in the same or similar market. Yet, when it comes to working that business model, Ceara Lynch is arguably more successful than most.

To a large extent, business metrics are hard to come by for the financial domination niche.

Revenue, profits, costs, sale. Those numbers are known to Ceara Lynch and the other online Dominatrices, of course. They just aren’t shared publicly. Still, relevant metrics can be garnered from social media accounts and video sale web sites.

Specifically, production, pricing, and niche market data was collected (during the period 02-05 Aug 2016) from a well known third party video sales site for 18 other established online Dominatrices. These online Dominatrices all use the same, or similar, business model as Ceara Lynch.

On average, these Dominatrices have been selling custom videos at that site for over 6 years, produce 18 videos per month, compete in 159 description/fetish categories, and sell their videos at a median price/minute of $1.27.

Ceara Lynch’s production, marketing, and pricing metrics are slightly below than those of the average online Dominatrix. She produces on average 13 clips per month, lists her videos in 157 fetish/description categories, and enjoys a small pricing advantage by selling her videos at a median price/minute of $1.11.

Nothing in these numbers suggests Ceara Lynch is exploiting the business model differently than the other online Dominatrices.

Measuring Success …

Given the above, then, how can I assert her success is much greater than expected/average?

To find the answer to that question, we need to measure success. And without access to each Dominatrix’s financial data, a publicly available proxy metric for success had to be found.

Fortunately, contingent upon a few assumptions, the “Number of Twitter Followers” can be a reasonable proxy.

For businesses, social media success is more about engagement and less about popularity. Successful engagement means new leads, new clients, and repeat customer purchases and interaction. According to Twitter Media research (www.media.twitter.com,) when someone follows you on Twitter, you gain a chance to engage with that person over time. A 2013 survey of small and medium size businesses showed that followers don’t just see your Tweets — they also take actions that benefit your business. For example, customers share positive experiences about the businesses they follow on Twitter with their own network of followers (64%), spread the word about your business through Retweets (70%), and are also much more likely to buy from you in the future (72%). Additional Twitter Media research shows that an active account posting video, links, and photos engages more successfully with a larger audience.

So assuming successful engagement generates new customers as well as repeat customer purchases, and that each of the 18 Dominatrices used in this comparison are employing successful engagement techniques, then “Number of Twitter Followers” may be used as a proxy to measure relative business success. To that end, the average number of Twitter followers per Dominatrix is 27,400. Ceara Lynch’s Twitter account has 42,200 followers.

To state it another way, Ceara Lynch is 62% more effective at exploiting a business model commonly used by comparable online Dominatrices.

Pulling It All Together …

Early on, I mentioned the dimensions of business – the physical, the rational, and the psychological.

For Ceara Lynch, her video clips dominate the physical dimension of her business domain. Sale of her clips directly account for a large portion of her revenue. Other revenue sources (tributes, gifts, phone sex calls, etc.) are by in large derivative revenue sources. That is to say, they would be of significantly less consequence if there were no video clips driving customers to those alternative revenue generators.

In the rational dimension, Ceara Lynch is focused to a large extent on marketing. She uses a wide variety of social media and other online venues to promote her business. Her full-spectrum marketing and advertising efforts are synergistic; that is, the whole is greater than the sum of the parts. Like the combined arms and integrated fires of war fighting, seemingly independent efforts are linked together in a way to produce a much larger effect than as if each were applied separately. A coherence is achieved that maximizes effect for combined effort.

Finally, Ceara Lynch has worked hard to establish a strategy for success in the psychological domain. She is genuinely fascinated by the way the brain works, particularly with regards to both the physiological and psychological aspects of human sexuality. Educating herself to understand the scientific and emotional bases associated with the fetishes and sexual desires of her client base, her videos appeal on the mental, sexual, and emotional levels. This appeal to all the elements of a person’s decision making process goes beyond marketing and advertising. It goes to establish a brand and build loyalty within her customer base.

In Summary …

For all her business skills and acumen, Ceara Lynch’s above average success can be linked only in part to her low-cost high-quality video products. Rather, the preponderance of her success lies in skillful use of the rational and psychological dimensions of business. Synergistic marketing, brand recognition and brand image, full spectrum personal appeal, and knowledge-based customer interaction mesh together into a singular, but effective, “Twitter Follower” marketing multiplier; which, by extension, when engaged correctly, equates to more revenue and sales.